Search engine optimising and pay per click advertising
Search engine optimising
The classic mistake that so many companies make is to spend a lot of money and time on their website, but then fail to benefit by not optimising the site for the search engines.
By optimising your website for the search engines, your site becomes more visible to anyone searching for your products.
Pink Fin use a variety of techniques to ensure a top position when carrying out search engine optimisation (SEO):
- • Website and competition analysis
- • Keyword analysis
- • Website optimisation
- • Major search engine and directory submission
- • Link building
- • Google analytics
- • Site map creation and submission
Pay per click advertising
A very effective way of advertising and a great way to keep control of the budget is pay per click advertising.
In a nutshell you pay a predefined amount every time someone clicks your advert from the pay per click (PPC) search engine or web portal..
This form of advertising is very traceable and a maximum daily spend can be placed on the account.
All kinds of stats are available from the PPC search engines including: how many clicks, cost per click, what keywords were used and even how many people went on to buy something or fill a contact form out.
If you would like any further information please do not hesitate to contact us.