Mail shots, press releases and advertising

Mail shots

There's still something special about receiving a letter through the post. Sending a mail shot is a great way to interact with your customers and gives you a reason to pick up the phone and follow up the mailing.

Of course who you send to, what you send and when you send and follow up are all crucial to the success of a mail shot.

Some people like to read a well-written letter. Other people prefer to look at a leaflet or advert. Catering for both types of audience will increase your success rate.

Press Releases

Having a press release published by a local paper or trade magazine is a fantastic way to advertise your company and/or products. Not only because, in most instances, it is free!

Getting your press release published is not always that simple. The story needs to be interesting and have a reason to be published.

The press release also needs to be well-written, with no silly spelling or grammatical errors.

Advertising

Media advertising is a very successful, tried and tested method of communicating your message to the World.

Pink Fin has had many years' experience designing successful adverts, managing and planning campaigns as well as negotiating with the magazines for preferable rates.

Advertising campaigns don't always have to be expensive. A well prepared small advert in a highly targeted publication can have a great return on investment.

If you would like any further information please do not hesitate to contact us.