Brochures, newsletters and all company literature

Printed literature can often be one of the first things a potential customer sees regarding your company. It is therefore imperative that the right message comes across.

Brochures, newsletters, datasheets, leaflets and flyers

With desk top publishing software being easily accessible these days, it can be quite tempting for companies to 'have a go' themselves at producing their literature.

For smaller projects this might be a sensible approach, but it would be wrong to under-estimate the value of a professionally written, laid out and produced brochure or leaflet.

Well written content can be the difference between a leaflet being read and understood, or simply skimmed and ignored. It is important to engage the reader from the start, right through to the end.

Newsletters are a great way to interact with customers

Company literature comes in many different forms. Pink Fin has experience in producing multi-page corporate portfolios down to simple but effective post cards.

There are a lot of decisions to be made before going to print. These are typical questions that need to be answered and something that Pink Fin is able to advise on. What size should the document be? single-sided or double-sided? any fold options (see below)? what paper (silk, matt or gloss)? what weight of paper? laminated? spot varnish?

Various finished fold options available for your brochures, newsletters and datasheets, etc.

The layout, images and colour scheme have to compliment the theme and focus of the literature.

The hue, tone and saturation of the colours, as well as the colours used, can influence the impression and mood.

The right colours for your literature are important.

It is important that the image of a single piece of literature is in line with the rest of the company collateral. This strengthens the company's identity and helps associate the literature with each other.

 

If you would like any further information please do not hesitate to contact us.